Ecommerce Design Mistakes That Could Be Hampering Your Sales

Ecommerce Design Mistakes That Could Be Hampering Your Sales

Ecommerce Design Mistakes That Could Be Hampering Your Sales

You might think that your e-commerce store’s success relies solely upon the products that you are offering and the pricing of those products, but the truth is that your online store’s design plays a really important role in how many sales you can generate. Below are a few of the e-commerce design mistakes that you should avoid because they can actually hamper your sales.

Failing to Consider Customers’ User Experience

User experience is important on any website, but it is even more important on an e-commerce store where people want to easily find products, add them to a cart for quick checkout, and track their shipments. Your website needs to make it easy for your customers to not only shop, but also to manage their accounts, so invest in the right software to make that happen. You want your customers to be able to check their order history, quickly and easily reorder items, and manage their accounts in a secure fashion. Check out this website if you need help doing this.

Failing to Use High Quality Photos of Your Products

Because customers can’t analyse and touch your products in person, you need to give them the highest quality images possible so that they can really see what they are purchasing. Hire a professional photographer who has a studio and the right equipment to make every product look its best. Offer shoppers the option to zoom in on the details of a product. And if you want to go a step further, take short videos of the products in action and add those to your product descriptions as well.

Failing to Maintain Clean Looking Pages

Another big mistake that a lot of e-commerce storeowners make is cluttering up their pages with products. Even though you might have a lot of items that you want to feature and sell, you should ensure that all of your site’s product pages look clean and organised. The last thing that you want to do is overwhelm your visitor, as they will go shopping elsewhere. Instead, focus on drawing a customer’s attention to a couple of your best products, and then give them the option to view similar items.

Failing to Focus on Product Descriptions

Product descriptions are more important than you probably realise. While high quality images are a key component to a successful e-commerce shop, if your product descriptions are lacking, you will not be able to make as many sales. Customers want to be able to not only see a product in an image, but also learn about the product’s features in an easy to understand, short and to the point description. If you have trouble drafting descriptions, you can hire a professional writer to help you. Just make sure that every description is unique and honestly communicates the many features that a product has to offer.

Once your e-commerce store is designed properly, it should be a lot easier for your visitors to shop and make purchases. Your sales should start improving, provided that you are also providing great customer service and you are using an effective marketing plan.