4 Ways to Drive Up Traffic to Your Website

4 Ways to Drive Up Traffic to Your Website

4 Ways to Drive Up Traffic to Your Website

Anyone, individual or business, can build a website today. However, there are only a few businesses that are raking in the overwhelming majority of web traffic for their chosen industry. If you want to compete against these big players, you’re going to need to pay attention to the amount of traffic and, therefore, interest you are generating.

Give it a Facelift

It is a good idea to give your website a little bit of a redesign. If you don’t, your website can soon start to feel stale and boring. Your loyal members will begin to tire of the same thing day after day. You will also find that redesigning your website is usually followed by a spike in traffic. When people who haven’t been on your website in a while notice that it has been redesigned, many of them will take a look around, out of curiosity if nothing else. This will give you a small boost in traffic and may well see some members returning to your ranks.

However, it is important that you avoid the opposite problem, which is undertaking an excessive number of redesigns. If you redesign too often, your users will never have time to adjust to the changes and will end up becoming frustrated with your constant alterations. Make your redesigns purposeful and considered, don’t instigate change just for the sake of it, but always be mindful of opportunities to improve.

Refresh Your Images

The images that you have on your website to accompany the articles can have a huge impact on the way people perceive you. If you want your website to have a professional appearance, and to exude good design qualities, you are going to have to take the time to make sure that the whole place looks as good as possible. Spare no expense here! You can find free stock images online that are of very high quality but don’t be afraid of spending money if it yields better results.

To illustrate this point, have a look at the Extensivelyreviewed.com electronics page. Think about how much less you would trust the reviews on that page if they were accompanied by poor quality product photos.

Expand Your Content

If your visitor numbers have plateaued and you just can’t seem to shift them any higher, think about whether expanding your content range might help a little. You don’t have to necessarily ditch the focus of your website; just think about some new angles you can approach it from. If your website doesn’t already have one, adding a blog that guest contributors can post on there is an excellent way of driving up traffic, and making some extra money.

Invest in SEO

Search engine optimization is essential for any business that wants to get their website to the top of the search results rankings. It is at the top of these lists that the secret to the highest echelons of webmaster success awaits.

If you find that your website is beginning to flag, or that you just can’t seem to get your visitor numbers to rise again after a long period of flatlining, it might be time to consider making some changes. The above are the best places to start if you are hoping to make a significant difference to your website without alienating your core audience.